You may have noticed that RMIT is changing our look and feel.
The new visual identity projects the University’s Ready for Life and Work: RMIT’s Strategic Plan to 2020 which details how it prepares students for life and work and shapes the world with research, innovation, teaching and engagement.
If you are out and about in Melbourne in December you’ll see the new visual identity on trams, digital billboards and in tram shelters as part of a new marketing campaign.
The campaign showcases how RMIT prepares students through industry engagement, global experiences and real-world problem solving. The campaign is timed to promote RMIT to potential undergraduate and postgraduate students as they consider their study options for next year.
The new visual identity reinforces the relevance of the digital, concentrating the visual focus and expression of the brand on our iconic pixel logo which has long been part of RMIT’s visual identity.
Students will see the new visual identity as they prepare for the 2017 academic year in Orientation Week, the new student portal as well as across other communications.